Strategic
communications
Positioning, messaging, launches, and the plan that carries a clear story across channels.
Freelance communications consultant · Aurora, CO
Make news.
Make sense.
I’m Allie Pergram. I help consumer and enterprise teams turn complex ideas into clear messages, useful content, and earned attention. With more than 15 years in agency and in-house roles, I bring senior strategy and hands-on execution to every engagement.
Hi, I'm Allie
Part strategist.
Part doer.
I’ve built in-house communications functions, advised executives through growth and change, and led PR for brands in consumer tech, enterprise software, and insurance. My agency background taught me to move quickly; my in-house years taught me to build programs that last.
I love integrated communications: finding a useful insight in the data, building creative content around it, and making each story work harder over time. I work as an extension of the team, from the big-picture plan to the last line of copy. Based in Aurora, Colorado, I partner with teams nationwide on fractional communications, freelance PR, and focused projects.
Communications consulting services
Comms with
range.
I can serve as a fractional communications lead or provide fractional marketing support focused on PR and content strategy. I also take on campaigns from idea to launch.
Strategic
PR, media
& content
Media relations, research-led campaigns, thought leadership, content strategy, and ongoing conference and awards programs.
Executive &
internal comms
Helping leaders show up with clarity, candor, and a voice people hear, while giving employees the context they need.
Change & crisis
communications
Clear, steady messaging for organizational change, sensitive decisions, and high-pressure moments.
A few highlights
Work that
worked.
Selected programs I led at Pie Insurance, where I owned internal and external communications.
Research → content → coverage
Research with a longer shelf life
Built the Workplace Safety Survey into an ongoing content and media program. Nearly 100 placements and 200% year-over-year coverage growth helped establish Pie as a source on small business workplace safety.
~100media placements
Executive & employee communications
Leadership, in the room
Established monthly all-hands meetings, Leadership AMAs, and executive Q&As, giving employees direct access to leaders through growth and change.
400+employees served
Funding & financial announcements
The growth story, told well
Led communications for Pie’s Series C and D funding rounds, earning coverage in Bloomberg, TechCrunch, Axios, and industry outlets to reach investors, partners, and customers.
2funding rounds
Selected examples from in-house work at Pie Insurance. Additional samples and context available in conversation.
The work, up close
Proof in
the pixels.
Research, recognition, and creative campaigns built to carry beyond launch day.
PIE INSURANCE · RESEARCH PROGRAM
Safety First, Then Pie
Conceived the Workplace Safety Survey and turned its findings into a sustained PR and thought leadership program.
Explore the report ↗PIE INSURANCE · CUSTOMER & PARTNER PROGRAM
Celebrating the people behind the business
Created an awards program that put small business customers and partners in the spotlight and gave their stories a platform.
Explore Upper Crust ↗
MODSY · TRENDS & RESEARCH
State of the Home
Turned customer data and design insights into a report that gave media a fresh angle on how people live.
See report coverage ↗
MODSY · CULTURE-LED CONTENT
Familiar rooms, new stories
Reimagined iconic TV apartments in a visual campaign covered by TODAY, People, Ad Age, and more.
See campaign coverage ↗Images: Pie Insurance report; Modsy imagery via Home Accents Today and Marie Claire.
Where I've made an impact
Good company.
In-house roles and selected agency clients.
Pie Insurance, Modsy, and FinancialForce were in-house roles. Instagram, Amazon Studios, Zynga, Zocdoc, and Amazon Kindle were agency clients.
In the headlines
Stories that
traveled.
A sample of outlets where work I led or supported earned coverage, from national media to industry trades.
Inc.Have something in mind?
Let's make
some noise.
Need fractional communications leadership, freelance public relations support, or a research-led campaign? Tell me what you’re building and where an experienced partner could help.